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Joel Klebanoff: Stuff & Nonsense

To worry is to be. To be is to worry.

Posts Tagged ‘advertising’

All-Natural Marketing —

We consumers accept a lot of bullshit without thinking, don’t we? Consider, for example, the ubiquitous food marketing term “all-natural,” with or without the hyphen. Marketers expect us to accept that as a seal of perfection without further questioning. When we see “all-natural” on a label we’re expected to automatically associate the product with motherhood, […]


Flying Out —

The greater Toronto area, affectionately known as the GTA, has two airports that offer commercial flights. The main international airport, Toronto Pearson International Airport, is not in the City of Toronto proper, but rather in a neighboring municipality. Pearson Airport serves a large number of airlines. It’ll take you almost half-an-hour to drive between Pearson […]