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Joel Klebanoff: Stuff & Nonsense « marketing

Joel Klebanoff: Stuff & Nonsense

To worry is to be. To be is to worry.

Archive for the ‘marketing’ Category

All-Natural Marketing —

We consumers accept a lot of bullshit without thinking, don’t we? Consider, for example, the ubiquitous food marketing term “all-natural,” with or without the hyphen. Marketers expect us to accept that as a seal of perfection without further questioning. When we see “all-natural” on a label we’re expected to automatically associate the product with motherhood, […]