To worry is to be. To be is to worry.
Retailers hold clearance sales for any of a number of reasons. For example, they might hold a clearance sale in the following situations: A style goes out of fashion before a retailer was able to convince enough fools that the style was ever hot. The retailer is thus left with a lot of stock that [...]
This is a quick note to retailers in my area. Everyone else, feel free to leave and do something that, unlike my blog, stands some remote chance of being the slightest bit enjoyable and/or productive. Retailers, are you are about to hold a huge, massive, immense, colossal, gargantuan, gigantic, and all other synonyms of really [...]
Do you know who has one of the toughest jobs on the planet? Graphic designers who have to lay out the fine print on ads, that’s who. Think about it. They have to fit all of those exclusions, disclaimers, side effects and legal terms and conditions into a space that is small enough such that [...]
We consumers accept a lot of bullshit without thinking, don’t we? Consider, for example, the ubiquitous food marketing term “all-natural,” with or without the hyphen. Marketers expect us to accept that as a seal of perfection without further questioning. When we see “all-natural” on a label we’re expected to automatically associate the product with motherhood, [...]
Marketers have a bad reputation. Most people consider them to be manipulators at best, liars and crooks at worst. As someone who has spent a good part of his working life in marketing, I’m here to tell you it’s a bum rap. Obviously, when talking about their products, services and companies, marketers accentuate the positive [...]